The One Show Young One’s Silver Pencil Winner - Experiential
Makeup Maximalists are the 6% of women who think that a three-hour beauty routine is not optional. They are the 1% who would rather die than be caught with a natural look. For them makeup is much more than a beauty routine. It’s even more than a lifestyle. It’s about life itself.
Il Makiage wanted to prove to Maximalists that it takes makeup as seriously as they do.
We created a faux product line that shows just how serious Il Makiage is about maximalists’ looks—Dead Serious. “The Crisis Collection” is designed to protect their looks even in the most extreme situations.
YouTube Preroll Teasers — The Crisis Collection teaser clips were shared as YouTube preroll clips in makeup related content, creating buzz around the collection.
The Crisis Collection Video Launch — In order to release the faux collection we simulated a Public Service Announcement video.
Product Print Ads — Along with the PSA video, a series of print ads was launched featuring the products in The Crisis Collection.
